With the upcoming completion of our new, modern, dynamic stadium, our world-class OhioHealth Performance Center, and coming off an MLS Cup championship, our marks are aligned with where we are headed as a city and as an organization. "Our identity and brand evolution includes a shift in our mindset to be consistent contenders on the pitch, but also includes evolving our look both in the community and across competitions. "The current direction of our Club and our city provides a natural time to examine our identity going forward," said Crew President & General Manager Tim Bezbatchenko. The team will use the "Crew" moniker in certain branding. The club will be known as Columbus SC, while also releasing a new logo in several social media posts on Monday. Major League Soccer side Columbus Crew SC unveiled a rebrand that sees the defending MLS Cup champions drop their "Crew" nickname, the team announced on Monday. MLS champs Columbus drop 'Crew' from name in rebrand I think I’ve made my feelings on the new crest pretty clear, but what do you guys think? Do you agree that it’s an upgrade? Do you think they should’ve gone in a different direction? Do you actually think that they shouldn’t have made any changes? If you choose to go with the 3rd option, then I’d love to hear your rationale on that.You have reached a degraded version of because you're using an unsupported version of Internet Explorer.įor a complete experience, please upgrade or use a supported browser Well done to the Crew on a huge, huge upgrade that was badly and sorely needed. Personally, I’d say that that’s a huge compliment to this logo, which was reportedly designed in-house. I say that because a good number of German soccer’s crests are roundels with a meaningful symbol in the middle (with Bayern Munich’s crest being the primary example here), and you could plop the Crew’s new logo in with the rest of the Bundesliga and it’d fit right in. Overall, it’s a very German looking crest. Seriously, there’s a gulf in quality between the original and the new one.Īlso, the team’s unveiled its new wordmark, and yes, they explained every last detail of the wordmark as well. Although its purpose is to show off the various new monikers that the team is attempting to take on, I think that its ultimate purpose is to show just how vast of an upgrade the new crest is to the old crest. In addition, the team has also officially changed its name to Columbus Crew SC, as evidenced by this “Brand Migration” image. The most important part to the fans would have to be the checkerboard pattern, which is normally the flag of choice that’s flown by the team’s fans. Just like the league’s newly unveiled logo had an accompanying image explaining all of the symbolism of the logo down to the random slash in the middle of it, Columbus’ new logo has an accompanying image on its unveiling website detailing the meaning behind nearly every last part of the logo. Although nearly anything would be an improvement over the old mark, the new logo is very easy on the eyes. The new logo was unveiled tonight in front of a rowdy crowd of supporters, ad so far the reviews are positive. But now, with “MLS 3.0” looming, the Crew finally decided to get with the times and unveil a new crest. It was extremely outdated a relic of the ’90s and nearly 2 separate eras of MLS’s history. To say that this has been a long time coming for Columbus Crew SC would be an understatement. The club had the very first pick of the league’s first draft, they were the first club to build a soccer specific stadium, but despite being the leader in those two regards, they’ve had this logo since the league’s inaugural season in 1996.
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